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Susie Sharrock - Fashion Designer
Established in 1989, Susie Sharrock specialises in the marketing and distribution of exciting New Zealand, international and local fashion brands.
With close ties to a range of independent retailers and department stores, her network is capable of providing thorough national coverage. With head office facilities located in East Sydney that include a showroom and warehouse, a dedicated sales office in Melbourne, and satellite offices in Perth and Brisbane.
Not just a superficial conduit between fashion brands and the market, Susie Sharrock and her team operate in close partnership with boutique retailers and department stores to nurture their clients, each providing support in aspects of the business such as marketing, OTB managements, sales analysis, visual merchandising and product workshops.
With access into over 300 accounts and a reach to some 500 doors nationally, Susie Sharrock has the connections and the experience to bring quality fashion products and brands to the market, with a professionalism that has made her an icon in the Australian fashion industry.
Susie Sharrock is an Australian fashion marketing, distribution and agency business with over 30 years of experience. Working with contemporary, luxury brands and sportswear, Susie offers experience in all facets of fashion supply including wholesaling, importing and distribution, in bringing creative, innovative and wearable fashion to the market.
Specialising in quality brands from New Zealand, Susie and her team work closely with suppliers and retailers to facilitate relationships that maximise sales potential at all levels and to achieve long-term growth. Reputable, professional and credible, Susie Sharrock provides clients with the means to fashion a broad and tailored base for exposure.
"There are excellent opportunities to expand in the Australian market if you have the right product and the right attitude. How you get there is up to you."
Brands
- www.alexperry.com.au
Alex Perry knows how to make a woman look and feel glamorous.
Known for his magnificent Couture gowns and sensational red carpet eveningwear, the Alex Perry brand has become synonymous with luxury and high octane glamour.
Celebrity Perry Girls include Jennifer Lopez, Nelly Furtado, Rihanna, Eva Longoria, Natalie Portman, Elle Macpherson, Sarah Murdoch, Miranda Kerr and Megan Gale.
Launched in 2004, the Alex Perry “ready to wear” collection includes special occasion pieces designed with dinner, cocktails, the races and red carpet moments in mind. Featuring classic Perry signatures of expertly executed silhouettes, razor sharp tailoring, opulent silk fabrics and immaculate detailing. The collection retails between AUD$199-$2,999.
The Alex Perry collection is currently available at selected David Jones department stores nationally, selected Boutiques nationally and internationally.
David is the new diffusion brand out of a well established New Zealand fashion house. It is a small family owned and operated business which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
The parent company has been trading strongly for over 40 years and understands the local and Australian market place.
David provides sophisticated, edgy dressing for the slightly cooler customer regardless of age.
It is a directional brand with a strong Italian influence and uses the most beautiful European cloth and wonderful trims which differentiates it from competitors.
David’s styling lends itself to natural fibres such as wool, silk and cotton and would eventually like to move towards a completely eco friendly range. As a company this is very important.
Much of the product is made of shore to create better price points for the retail customer. However it is manufactured under strict control as the factory in China is a division of our NZ based maker hence still keeping an on shore factory in work.
Quirky and versatile but always stylish DAVID offers an exciting new reason to buy and freshen up any wardrobe.
David Pond is a small family owned and operated business, which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
David Pond has been trading strongly for over 40 years, understands the market place and because of this has created a cult following. The fashion forward clothing has a particular designer edge and is attracting a loyal following in the Australian marketplace as well as New Zealand.
This directional brand uses the most beautiful European cloth and trims, which enhances the look of David Pond and differentiates it from competitors. David Pond is known for exquisite prints and a wonderful mix of fabric and colour.
This exciting product has the cachet of being made in New Zealand to exacting standards and sits well in the boutique market. It is synergistic to many import brands and provides wow factor to individual stores.
The David Pond customer understands the perceived value of aspirational product.
She is a strong, confident and bold woman who is unafraid of colour.
This customer relates to premium product and wants to make a statement.
The target market is 30 plus.
Welcome to the exciting world of DAVID POND.- www.melapurdie.com
THE RANGE
Mela Purdie jersey essentials are travel ready and street smart.
Layering is the key to creating chic ensembles that allow you to
MOVE FORWARD, CHANGE PACE and GET THE LOOK YOU WANT!
The theme is Clothes that travel with you: depart in comfort, arrive in style, wrap and layer for a fast change. These clothes allow you to travel light and ensure the right look for effortless chic…whatever the weather!
The range is built on a classic selection of matte jersey essential shapes that provide perfect building blocks for any wardrobe and make a lasting impression coming and going.
Designed to skim and not cling, these clothes build a fashion friendly wardrobe for all shapes. You can feel the freedom of stretch with out the sacrifice of style.
This season, Mela has built on the basics combining wearable sheers with must have urban co ordinates. Raincoats and Two way stretch jeans help you get the look you want. Bouquet burnout georgette jersey and sexy stretch laces add ‘New Season Glamour’ to spring dressing. Matte jersey essentials come in sorbet shades and hazy neutrals finishing a look that is effortless and uncomplicated.
The magic of Mela’s clothes is in the versatile quality. They are comfortable in all climates, do not crush, retain their shape and are washable, wearable and durable.
Scarlett was founded in Auckland in 2002 by Mark & Judy Davies. Judy is the creative arm of the business whilst Mark runs production and logistics. Having worked in fashion in London in the early 80’s then moving on to Hong Kong, old contacts have proven invaluable to the development of the brand. These established contacts have given Scarlett the advantage of “local knowledge” and provided opportunities with world class manufacturing and fabric sources.
Scarletts appeal is clean aesthetic lines that blend with sophisticated twists. Fresh perspectives combine to create modern variations to timeless classics. Scarlett is a fusion of luxury through to sport with a trans-seasonal appeal that travels easily between places, situations and destinations.
Design inspirations come from many sources, and are based on both international and local themes. Sometimes art, often music and always life events are the catalyst. Regular international exploratory trips allow the team to capture current trends and ensure supply of exclusive fabrications.
The Scarlett Philosophy: to create an affordable, quality designed brand which offers effortless lifestyle dressing for women of individual style.
Scarlett currently supplies leading boutiques throughout New Zealand and Australia.- www.verge.co.nz
The VERGE collection has made a noticeable impact in the Australian and New Zealand market since it was launched in 1998. The brand is focused on creating fashion that is both trend driven and functional. It has clearly identified its position in the market and who its customers are and the VERGE product is consistently interesting and good fitting. The Verge team in New Zealand work closely with the Sharrock team and both are committed to making the supplier-retailer relationship a real partnership.
The VERGE collection encompasses the ever-growing trend of “lifestyle Sportswear”. Although this is a very broad category, it is primarily unstructured clothing designed to reflect our more relaxed attitude to what we wear and the way we wear it.
The VERGE design team are very aware that fashion has become more individualised and is dictated by a person’s personality and lifestyle rather than convention and tradition. This is reflected in their designs that are “fashion-forward” and reflect the needs of the modern woman but are primarily comfortable and dare we say it, actually wearable!
- www.littlejoeNY.com
THE LITTLE JOE LABEL was launched from New York in 2002 as a wholesale company wholesaling to 80 exclusive boutiques and department stores worldwide. Following three years of success in New York, life led co-founders Gail Elliott and Joe Coffey to Sydney after deciding to further expand the budding fashion label in Australia.
In 2005 the first Little Joe Boutique was opened in Sydney and marked the beginning of a rapid expansion of the business. Today, Little Joe has firmly established itself as a retail based operation with 6 stores in Australia, as well as an online boutique. Each boutique exclusively offers the Little Joe collection as well as a range of complementary labels that Gail has sourced from around the world.
As the company's operations have grown so the philosophy behind the label has evolved. The Little Joe offering is now a complete range of ready to wear fashion, with three collections a year Fall/Winter, Spring/Summer and Resort and a new drop in store every two months. Little Joe, originally known for its gorgeous camisoles and slip dresses is now all grown up, boasting a collection of not only camisoles and slip dresses, but a range that can complete a woman's wardrobe, including suiting, silk and cashmere knitwear, sleepwear, jewellery, jackets, leather, furs.
Little Joe prides itself on its high quality garments made from beautiful fabrics, designed to be worn for seasons to come. This wearability reflects the timeless nature of Little Joe garments, which are true investment pieces for women who place importance on sophistication, elegance, luxury and value.
- www.yosisamra.com
Yosi Samra launched his eponymous line in 2009, and his streamlined collection of versatile fold-up ballet flats were an instant hit. The ideal balance to killer heels, the flats feature an ultra-flexible design for comfort and fold up to fit anywhere for convenient shoe changes on the go. They are available in a wide array of leathers, satins, patents, suedes, and prints, in tempting colors ranging from neons to neutrals.
A second generation shoe impresario, Yosi grew up in his father's factory, spending countless hours with him and absorbing the fine art of shoemaking. Yosi brings his impressive family heritage of footwear design to his own collection, which has expanded to include flip flops, loafers, handbags, and children's shoes. Celebrity fans of the line include Ashley Greene, AnnaLynne Hathaway, Kourtney Kardashian, Cindy Crawford, Jessica Alba, Tiffani Thiessen, and Eva Longoria
Distribution
David is the new diffusion brand out of a well established New Zealand fashion house. It is a small family owned and operated business which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
The parent company has been trading strongly for over 40 years and understands the local and Australian market place.
David provides sophisticated, edgy dressing for the slightly cooler customer regardless of age.
It is a directional brand with a strong Italian influence and uses the most beautiful European cloth and wonderful trims which differentiates it from competitors.
David’s styling lends itself to natural fibres such as wool, silk and cotton and would eventually like to move towards a completely eco friendly range. As a company this is very important.
Much of the product is made of shore to create better price points for the retail customer. However it is manufactured under strict control as the factory in China is a division of our NZ based maker hence still keeping an on shore factory in work.
Quirky and versatile but always stylish DAVID offers an exciting new reason to buy and freshen up any wardrobe.
David Pond is a small family owned and operated business, which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
David Pond has been trading strongly for over 40 years, understands the market place and because of this has created a cult following. The fashion forward clothing has a particular designer edge and is attracting a loyal following in the Australian marketplace as well as New Zealand.
This directional brand uses the most beautiful European cloth and trims, which enhances the look of David Pond and differentiates it from competitors. David Pond is known for exquisite prints and a wonderful mix of fabric and colour.
This exciting product has the cachet of being made in New Zealand to exacting standards and sits well in the boutique market. It is synergistic to many import brands and provides wow factor to individual stores.
The David Pond customer understands the perceived value of aspirational product.
She is a strong, confident and bold woman who is unafraid of colour.
This customer relates to premium product and wants to make a statement.
The target market is 30 plus.
Welcome to the exciting world of DAVID POND.
Scarlett was founded in Auckland in 2002 by Mark & Judy Davies. Judy is the creative arm of the business whilst Mark runs production and logistics. Having worked in fashion in London in the early 80’s then moving on to Hong Kong, old contacts have proven invaluable to the development of the brand. These established contacts have given Scarlett the advantage of “local knowledge” and provided opportunities with world class manufacturing and fabric sources.
Scarletts appeal is clean aesthetic lines that blend with sophisticated twists. Fresh perspectives combine to create modern variations to timeless classics. Scarlett is a fusion of luxury through to sport with a trans-seasonal appeal that travels easily between places, situations and destinations.
Design inspirations come from many sources, and are based on both international and local themes. Sometimes art, often music and always life events are the catalyst. Regular international exploratory trips allow the team to capture current trends and ensure supply of exclusive fabrications.
The Scarlett Philosophy: to create an affordable, quality designed brand which offers effortless lifestyle dressing for women of individual style.
Scarlett currently supplies leading boutiques throughout New Zealand and Australia.- www.verge.co.nz
The VERGE collection has made a noticeable impact in the Australian and New Zealand market since it was launched in 1998. The brand is focused on creating fashion that is both trend driven and functional. It has clearly identified its position in the market and who its customers are and the VERGE product is consistently interesting and good fitting. The Verge team in New Zealand work closely with the Sharrock team and both are committed to making the supplier-retailer relationship a real partnership.
The VERGE collection encompasses the ever-growing trend of “lifestyle Sportswear”. Although this is a very broad category, it is primarily unstructured clothing designed to reflect our more relaxed attitude to what we wear and the way we wear it.
The VERGE design team are very aware that fashion has become more individualised and is dictated by a person’s personality and lifestyle rather than convention and tradition. This is reflected in their designs that are “fashion-forward” and reflect the needs of the modern woman but are primarily comfortable and dare we say it, actually wearable!
- www.littlejoeNY.com
THE LITTLE JOE LABEL was launched from New York in 2002. Following three years of success life led co-founders Gail Elliott and Joe Coffey decided to further expand the budding fashion label in Australia and opened a boutique in Sydney in 2005. Little Joe prides itself on its high quality garments made from beautiful fabrics, designed to be worn for seasons to come.Little Joe garmentsare true investment pieces for women who place importance on sophistication, elegance, luxury and value.
Contact
Sydney Address
Sydney Office
Sharrock Pty Ltd
209-211 Bourke Street
East Sydney NSW 2010 Australia
sharrock@sharrock.com.autelephone 612 9332 3688
facsimile 612 9332 3385
Melbourne Address
Melbourne Office
Sharrock Pty Ltd
4 Bennetts Lane
Melbourne VIC 3000 Australia
sharrock@sharrock.com.autelephone 613 9654 4226
facsimile 613 96544875