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Susie Sharrock - Fashion Designer
Established in 1989, Susie Sharrock specialises in the marketing and distribution of exciting New Zealand, international and local fashion brands.
With close ties to a range of independent retailers and department stores, her network is capable of providing thorough national coverage. With head office facilities located in East Sydney that include a showroom and warehouse, a dedicated sales office in Melbourne, and satellite offices in Perth and Brisbane.
Not just a superficial conduit between fashion brands and the market, Susie Sharrock and her team operate in close partnership with boutique retailers and department stores to nurture their clients, each providing support in aspects of the business such as marketing, OTB managements, sales analysis, visual merchandising and product workshops.
With access into over 300 accounts and a reach to some 500 doors nationally, Susie Sharrock has the connections and the experience to bring quality fashion products and brands to the market, with a professionalism that has made her an icon in the Australian fashion industry.
Susie Sharrock is an Australian fashion marketing, distribution and agency business with over 30 years of experience. Working with contemporary, luxury brands and sportswear, Susie offers experience in all facets of fashion supply including wholesaling, importing and distribution, in bringing creative, innovative and wearable fashion to the market.
Specialising in quality brands from New Zealand, Susie and her team work closely with suppliers and retailers to facilitate relationships that maximise sales potential at all levels and to achieve long-term growth. Reputable, professional and credible, Susie Sharrock provides clients with the means to fashion a broad and tailored base for exposure.
"There are excellent opportunities to expand in the Australian market if you have the right product and the right attitude. How you get there is up to you."
Brands
- www.alexperry.com.au
Alex Perry knows how to make a woman look and feel glamorous.
Known for his magnificent Couture gowns and sensational red carpet eveningwear, the Alex Perry brand has become synonymous with luxury and high octane glamour.
Celebrity Perry Girls include Jennifer Lopez, Nelly Furtado, Rihanna, Eva Longoria, Natalie Portman, Elle Macpherson, Sarah Murdoch, Miranda Kerr and Megan Gale.
Launched in 2004, the Alex Perry “ready to wear” collection includes special occasion pieces designed with dinner, cocktails, the races and red carpet moments in mind. Featuring classic Perry signatures of expertly executed silhouettes, razor sharp tailoring, opulent silk fabrics and immaculate detailing. The collection retails between AUD$199-$2,999.
The Alex Perry collection is currently available at selected David Jones department stores nationally, selected Boutiques nationally and internationally.
- www.ashleyfogel.com
About Ashley Fogel
Following extensive experience in the fashion industry, Ashley and Wende Fogel launched their contemporary fashion label ‘Ashley Fogel’ in 1991. Wende is the designer of the label while Ashley handles the commercial side of the business.
Ashley Fogel consistently delivers beautiful fabrics and supreme quality garments to the market. The detail and extensive styling is exceptional. Ashley and Wende maintain their own production unit in Wellington, New Zealand, employing 44 staff, therefore they are able to maintain hands-on control.
The Ashley Fogel audience has evolved quickly in a sophisticated manner and spans a wide age range and demographic. Ashley and Wende promote a confident, beautiful, sexy yet accessible image.
Products include women’s clothing and accessories, including formal suits and eveningwear and casual pieces from skirts and t-shirts to classic denims, knitwear and beautifully tailored coats.
The offering is consistently sophisticated, cleverly managing to follow seasonal trends whilst maintaining an effortlessly classic look.
Ashley Fogel clothing is available throughout Australia and New Zealand. The brand is growing quickly as the market becomes more aware of the quality confident and glamorous look accessible to Ashley and Wende’s customers.
- www.cylk.com.au
Cylk is an innovative ladies eco-fashion brand that is currently at the forefront of seamless technology and yarn development. Luxurious blends of organic silks and bamboo yarns are manipulated into truly beautiful and timeless pieces to suit all wardrobes.
The newly developed Cylk silhouette is a much cleaner, modern and shapely silhouette which will work as undergarments for layering complimented by key fashion elements. The colour palette is a simpler and more classic palette to compliment all skin tones, with colour classics such as Black, White, Cream, and Charcoal as well as highlight details of Coral.
Cylk is already a favorite in many landmark accounts around the globe including Henri Bendels New York, Fred Segal, Mitsukoshi Japan, Gio Moretti Milan and Speak Easy Stockholm; and it’s easy to see why with celebrities such as Teri Hatcher and Mischa Barton acting as ambassadors for the brand.
David is the new diffusion brand out of a well established New Zealand fashion house. It is a small family owned and operated business which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
The parent company has been trading strongly for over 40 years and understands the local and Australian market place.
David provides sophisticated, edgy dressing for the slightly cooler customer regardless of age.
It is a directional brand with a strong Italian influence and uses the most beautiful European cloth and wonderful trims which differentiates it from competitors.
David’s styling lends itself to natural fibres such as wool, silk and cotton and would eventually like to move towards a completely eco friendly range. As a company this is very important.
Much of the product is made of shore to create better price points for the retail customer. However it is manufactured under strict control as the factory in China is a division of our NZ based maker hence still keeping an on shore factory in work.
Quirky and versatile but always stylish DAVID offers an exciting new reason to buy and freshen up any wardrobe.
David Pond is a small family owned and operated business, which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
David Pond has been trading strongly for over 40 years, understands the market place and because of this has created a cult following. The fashion forward clothing has a particular designer edge and is attracting a loyal following in the Australian marketplace as well as New Zealand.
This directional brand uses the most beautiful European cloth and trims, which enhances the look of David Pond and differentiates it from competitors. David Pond is known for exquisite prints and a wonderful mix of fabric and colour.
This exciting product has the cachet of being made in New Zealand to exacting standards and sits well in the boutique market. It is synergistic to many import brands and provides wow factor to individual stores.
The David Pond customer understands the perceived value of aspirational product.
She is a strong, confident and bold woman who is unafraid of colour.
This customer relates to premium product and wants to make a statement.
The target market is 30 plus.
Welcome to the exciting world of DAVID POND.- www.homework.co.za
Homework is made in Cape Town and in Plettenberg Bay.
The Fabrics are all designed by Gail Behr and usually produced by smaller mills in India. Every collection has a formula of colour and prints that is quite interchangeable and layers up into endless options.
The Homework collection seems to appeal to a wide age bracket. Young women interpret the items quite differently to more mature women. Homework’s collections are extremely easy for women to apply to their own look, Layer it or keep it dead simple, Plains or prints.
The 2009 collection has skirts for every shape and size, pants from wide leg to yoga to stove pipe and leggings, Tunics, shirts, tee shirts, great graphics and loads of plains with dresses to layer or wear simply, Kaftans and petticoats… The possibilities are pretty endless.
“The key to Homework is that I always make the garments ‘kind’ to the female form and do not make items with Kate Moss in mind. These clothes are for real girls, but are never frumpy and always fun.”
Gail Behr.
- www.melapurdie.com
THE RANGE
Mela Purdie jersey essentials are travel ready and street smart.
Layering is the key to creating chic ensembles that allow you to
MOVE FORWARD, CHANGE PACE and GET THE LOOK YOU WANT!
The theme is Clothes that travel with you: depart in comfort, arrive in style, wrap and layer for a fast change. These clothes allow you to travel light and ensure the right look for effortless chic…whatever the weather!
The range is built on a classic selection of matte jersey essential shapes that provide perfect building blocks for any wardrobe and make a lasting impression coming and going.
Designed to skim and not cling, these clothes build a fashion friendly wardrobe for all shapes. You can feel the freedom of stretch with out the sacrifice of style.
This season, Mela has built on the basics combining wearable sheers with must have urban co ordinates. Raincoats and Two way stretch jeans help you get the look you want. Bouquet burnout georgette jersey and sexy stretch laces add ‘New Season Glamour’ to spring dressing. Matte jersey essentials come in sorbet shades and hazy neutrals finishing a look that is effortless and uncomplicated.
The magic of Mela’s clothes is in the versatile quality. They are comfortable in all climates, do not crush, retain their shape and are washable, wearable and durable.
Scarlett was founded in Auckland in 2002 by Mark & Judy Davies. Judy is the creative arm of the business whilst Mark runs production and logistics. Having worked in fashion in London in the early 80’s then moving on to Hong Kong, old contacts have proven invaluable to the development of the brand. These established contacts have given Scarlett the advantage of “local knowledge” and provided opportunities with world class manufacturing and fabric sources.
Scarletts appeal is clean aesthetic lines that blend with sophisticated twists. Fresh perspectives combine to create modern variations to timeless classics. Scarlett is a fusion of luxury through to sport with a trans-seasonal appeal that travels easily between places, situations and destinations.
Design inspirations come from many sources, and are based on both international and local themes. Sometimes art, often music and always life events are the catalyst. Regular international exploratory trips allow the team to capture current trends and ensure supply of exclusive fabrications.
The Scarlett Philosophy: to create an affordable, quality designed brand which offers effortless lifestyle dressing for women of individual style.
Scarlett currently supplies leading boutiques throughout New Zealand and Australia.- www.verge.co.nz
The VERGE collection has made a noticeable impact in the Australian and New Zealand market since it was launched in 1998. The brand is focused on creating fashion that is both trend driven and functional. It has clearly identified its position in the market and who its customers are and the VERGE product is consistently interesting and good fitting. The Verge team in New Zealand work closely with the Sharrock team and both are committed to making the supplier-retailer relationship a real partnership.
The VERGE collection encompasses the ever-growing trend of “lifestyle Sportswear”. Although this is a very broad category, it is primarily unstructured clothing designed to reflect our more relaxed attitude to what we wear and the way we wear it.
The VERGE design team are very aware that fashion has become more individualised and is dictated by a person’s personality and lifestyle rather than convention and tradition. This is reflected in their designs that are “fashion-forward” and reflect the needs of the modern woman but are primarily comfortable and dare we say it, actually wearable!
- www.yoganic.com.au
Yoganic is an innovative collection of seamless yoga and leisure wear made from bamboo yarns.
For the ultimate in style, comfort and functionality, Yoganic has been manufactured using cutting-edge seamless technology and premium eco bamboo yarns. The range encompasses active, yoga, lounge and leisure wear; a clean and modern silhouette to suit any lifestyle.
The Yoganic range has been created with affection for our environment, with bamboo chosen for its remarkable characteristics which include; a hand feel similar to silk, its anti bacterial nature, does not require pesticides, and for its ability to naturally replenish our earth by consuming 60% less water, its ability to grow very quickly and release more oxygen into the atmosphere than cotton. These qualities combine to offer a new level of luxury and comfort, in a sustainable and ethical way.
- www.littlejoeNY.com
THE LITTLE JOE LABEL was launched from New York in 2002 as a wholesale company wholesaling to 80
exclusive boutiques and department stores worldwide. Following three years of success in New York, life led
co-founders Gail Elliott and Joe Coffey to Sydney after deciding to further expand the budding fashion label in
Australia.
In 2005 the first Little Joe Boutique was opened in Sydney and marked the beginning of a rapid expansion of
the business. Today, Little Joe has firmly established itself as a retail based operation with 6 stores in Australia,
as well as an online boutique. Each boutique exclusively offers the Little Joe collection as well as a range of
complementary labels that Gail has sourced from around the world.
As the company's operations have grown so the philosophy behind the label has evolved. The Little Joe
offering is now a complete range of ready to wear fashion, with three collections a year Fall/Winter,
Spring/Summer and Resort and a new drop in store every two months. Little Joe, originally known for its
gorgeous camisoles and slip dresses is now all grown up, boasting a collection of not only camisoles and slip
dresses, but a range that can complete a woman's wardrobe, including suiting, silk and cashmere knitwear,
sleepwear, jewellery, jackets, leather, furs.
Little Joe prides itself on its high quality garments made from beautiful fabrics, designed to be worn for
seasons to come. This wearability reflects the timeless nature of Little Joe garments, which are true
investment pieces for women who place importance on sophistication, elegance, luxury and value.
CYLK BODY
Sculpt a streamlined silhouette with the seamless eco-luxe shapewear collection by cylk. Enhance your figure and smooth out those contours with the five piece range that offers essential support and desired control.
With naturally anti-bacterial and hypo-allergenic properties, the unique bamboo blend is lightweight, highly breathable and super soft against the skin.
These luxury seamless garments conform smoothly to your individual shape, allowing for improved comfort as the body moves.
Distribution
- www.cylk.com.au
Cylk is an innovative ladies eco-fashion brand that is currently at the forefront of seamless technology and yarn development. Luxurious blends of organic silks and bamboo yarns are manipulated into truly beautiful and timeless pieces to suit all wardrobes.
The newly developed Cylk silhouette is a much cleaner, modern and shapely silhouette which will work as undergarments for layering complimented by key fashion elements. The colour palette is a simpler and more classic palette to compliment all skin tones, with colour classics such as Black, White, Cream, and Charcoal as well as highlight details of Coral.
Cylk is already a favorite in many landmark accounts around the globe including Henri Bendels New York, Fred Segal, Mitsukoshi Japan, Gio Moretti Milan and Speak Easy Stockholm; and it’s easy to see why with celebrities such as Teri Hatcher and Mischa Barton acting as ambassadors for the brand.
David is the new diffusion brand out of a well established New Zealand fashion house. It is a small family owned and operated business which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
The parent company has been trading strongly for over 40 years and understands the local and Australian market place.
David provides sophisticated, edgy dressing for the slightly cooler customer regardless of age.
It is a directional brand with a strong Italian influence and uses the most beautiful European cloth and wonderful trims which differentiates it from competitors.
David’s styling lends itself to natural fibres such as wool, silk and cotton and would eventually like to move towards a completely eco friendly range. As a company this is very important.
Much of the product is made of shore to create better price points for the retail customer. However it is manufactured under strict control as the factory in China is a division of our NZ based maker hence still keeping an on shore factory in work.
Quirky and versatile but always stylish DAVID offers an exciting new reason to buy and freshen up any wardrobe.
David Pond is a small family owned and operated business, which supports more than 100 jobs within the New Zealand clothing Industry. This is an important component of the business.
David Pond has been trading strongly for over 40 years, understands the market place and because of this has created a cult following. The fashion forward clothing has a particular designer edge and is attracting a loyal following in the Australian marketplace as well as New Zealand.
This directional brand uses the most beautiful European cloth and trims, which enhances the look of David Pond and differentiates it from competitors. David Pond is known for exquisite prints and a wonderful mix of fabric and colour.
This exciting product has the cachet of being made in New Zealand to exacting standards and sits well in the boutique market. It is synergistic to many import brands and provides wow factor to individual stores.
The David Pond customer understands the perceived value of aspirational product.
She is a strong, confident and bold woman who is unafraid of colour.
This customer relates to premium product and wants to make a statement.
The target market is 30 plus.
Welcome to the exciting world of DAVID POND.- www.homework.co.za
Homework is made in Cape Town and in Plettenberg Bay.
The Fabrics are all designed by Gail Behr and usually produced by smaller mills in India. Every collection has a formula of colour and prints that is quite interchangeable and layers up into endless options.
The Homework collection seems to appeal to a wide age bracket. Young women interpret the items quite differently to more mature women. Homework’s collections are extremely easy for women to apply to their own look, Layer it or keep it dead simple, Plains or prints.
The 2009 collection has skirts for every shape and size, pants from wide leg to yoga to stove pipe and leggings, Tunics, shirts, tee shirts, great graphics and loads of plains with dresses to layer or wear simply, Kaftans and petticoats… The possibilities are pretty endless.
“The key to Homework is that I always make the garments ‘kind’ to the female form and do not make items with Kate Moss in mind. These clothes are for real girls, but are never frumpy and always fun.”
Gail Behr.
Scarlett was founded in Auckland in 2002 by Mark & Judy Davies. Judy is the creative arm of the business whilst Mark runs production and logistics. Having worked in fashion in London in the early 80’s then moving on to Hong Kong, old contacts have proven invaluable to the development of the brand. These established contacts have given Scarlett the advantage of “local knowledge” and provided opportunities with world class manufacturing and fabric sources.
Scarletts appeal is clean aesthetic lines that blend with sophisticated twists. Fresh perspectives combine to create modern variations to timeless classics. Scarlett is a fusion of luxury through to sport with a trans-seasonal appeal that travels easily between places, situations and destinations.
Design inspirations come from many sources, and are based on both international and local themes. Sometimes art, often music and always life events are the catalyst. Regular international exploratory trips allow the team to capture current trends and ensure supply of exclusive fabrications.
The Scarlett Philosophy: to create an affordable, quality designed brand which offers effortless lifestyle dressing for women of individual style.
Scarlett currently supplies leading boutiques throughout New Zealand and Australia.- www.verge.co.nz
The VERGE collection has made a noticeable impact in the Australian and New Zealand market since it was launched in 1998. The brand is focused on creating fashion that is both trend driven and functional. It has clearly identified its position in the market and who its customers are and the VERGE product is consistently interesting and good fitting. The Verge team in New Zealand work closely with the Sharrock team and both are committed to making the supplier-retailer relationship a real partnership.
The VERGE collection encompasses the ever-growing trend of “lifestyle Sportswear”. Although this is a very broad category, it is primarily unstructured clothing designed to reflect our more relaxed attitude to what we wear and the way we wear it.
The VERGE design team are very aware that fashion has become more individualised and is dictated by a person’s personality and lifestyle rather than convention and tradition. This is reflected in their designs that are “fashion-forward” and reflect the needs of the modern woman but are primarily comfortable and dare we say it, actually wearable!
CYLK BODY
Sculpt a streamlined silhouette with the seamless eco-luxe shapewear collection by cylk. Enhance your figure and smooth out those contours with the five piece range
that offers essential support and desired control.
With naturally anti-bacterial and hypo-allergenic properties, the unique bamboo blend is lightweight, highly breathable and super soft against the skin.
These luxury seamless garments conform smoothly to your individual shape, allowing for improved comfort as the body moves.
Yoganic is an innovative collection of seamless yoga and leisure wear made from bamboo yarns.
For the ultimate in style, comfort and functionality, Yoganic has been manufactured using cutting-edge seamless technology and premium eco bamboo yarns. The range encompasses active, yoga, lounge and leisure wear; a clean and modern silhouette to suit any lifestyle.
The Yoganic range has been created with affection for our environment, with bamboo chosen for its remarkable characteristics which include; a hand feel similar to silk, its anti bacterial nature, does not require pesticides, and for its ability to naturally replenish our earth by consuming 60% less water, its ability to grow very quickly and release more oxygen into the atmosphere than cotton. These qualities combine to offer a new level of luxury and comfort, in a sustainable and ethical way.
Contact
Sydney Address
Sydney Office
Sharrock Pty Ltd
209-211 Bourke Street
East Sydney NSW 2010 Australia
sharrock@sharrock.com.autelephone 612 9332 3688
facsimile 612 9332 3385
Melbourne Address
Melbourne Office
Sharrock Pty Ltd
4 Bennetts Lane
Melbourne VIC 3000 Australia
sharrock@sharrock.com.autelephone 613 9654 4226
facsimile 613 9654 4412